100% Pure
New Zealand Honey 

Brand strategy, packaging and website


In the extremely competitive world of honey exporting, it is imperative that your brand has a clearly recognisable point of difference. Realising this, 100% Pure New Zealand Honey approached us to help them develop a clear brand strategy that could be implemented throughout their marketing collateral and set them apart from the many other NZ honey exporters.

Shunning the stereotypical product-led solution we developed a stronger consumer-led message. The core idea was centered around "A World of Good" – that captured 100% Pure Zealand Honey's focus on developing the best honey for you and backed by an integrated 'Honey Health System'.

The revitalised brand and packaging have been warmly received in key markets, with 100% Pure New Zealand Honey now poised to take on the world with a story that is true, and unique, to them.


"We have worked with GoAnna Design for the past two years on a range of projects from simple design concepts (labels and point-of-sale) to new products and brand positioning.

In all cases, Anna and Ryan have quickly understood our requirements and responded positively. They are always well researched and commercially focused, offering constructive ideas and opportunities. Their combination of creative thinking and straight-forward communication makes it easy to develop a good working relationship and ultimately to deliver great outcomes."

Sean Goodwin
Chief Executive


Our solution includeD:

• Brand strategy
• Packaging
• Copywriting
• Business stationery
• Website Design


Check out their website here: