Radical Dog

branding, packaging and marketing

Radical Dog is a revolutionary new dog biscuit, produced by an innovative farming couple from North Otago.

While John and Maureen already produced a human-made product using Montmorency tart cherries, they noticed greatly improved vitality in their own dog at harvest time. The 'ah-ha moment' struck shortly followed by a meeting to Goanna.

We suggested the name 'Radical Dog' due to the high level of antioxidants and free-radical fighting capabilities offered by the inclusion of tart cherries in the biscuit. 

From there we developed a unique brand and pack that tells the story of the product as well as connects with the target audience.

In addition we also created a comprehensive marketing strategy that will help take these amazing dog biscuits to the next level.

Our solution includeD:

• Product naming
• Logo and brand design
• Custom illustrations
• Packaging
• Product photography
• Website design
• Social media templates
• Brochures
• Trade presenters
• Signage
• Event marketing
• Marketing Plan
• Print management
• Sales assistance
• Ongoing business support.

Check out our work live in action: