Enabling

brand EVOLUTION


Goanna has been working with Enabling since their formation over 15 years ago. 

Going from a single Dunedin-based office to a nationwide presence, the company then merged with three Australian businesses to become a leading Australasian IT solution provider.

More recently the company looked to reposition itself with a stronger focus on solutions, rather than products.

We were asked to be involved in this process and come up with ways to show this change to existing and prospective clients.

The end result is a strategy that positions their staff as 'modern day technology artists', and a brand that captures this through colour, imagery and typography.

All of this was achieved while still using the same logo that was created over 15 years ago!


Our solution includeD:

• Logo design
• Strategic design
• Brand evolution
• Copywriting
• Art direction
• Icon Development
• Website Concept
• Signage
• Corporate Identity
• Brand Standards
• Social Media
• eDM's
• Powerpoint
• Ongoing material.