Palmer Industrial Minerals

BRANDING


Palmer Resources are a long-time client of Goanna, and recently approached us to create a unique brand for their Palmer Industrial Minerals division.

Our challenge was to create a brand that could stand strong in its own right, but still fit within the Palmer Resources suite of companies.

Our key visual lead is a stylised molecular diagram of a Bentonite particle – Palmer Industrial Minerals' most common product. This pattern lends a consistent theme to all collateral, and reinforces the end uses of the product rather than the process in which it is mined.

The end result is a brand with a strong identity and unlimited flexibility in its application. The clean, professional lines and science-based aesthetic have positioned Palmer Industrial Minerals as suppliers of the highest quality minerals and leaders in their field.


Our solution includeD:

• Logo and brand design
• Stationery
• Packaging
• Vehicle signage
• Site signage
• Specification sheets
• MSD sheets
• Company profiles – case bound
• Company profiles - staple bound
• Sample boxes.


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