Palmer Industrial Minerals
Palmer Resources are a long-time client of Goanna, and recently approached us to create a unique brand for their Palmer Industrial Minerals division.
Our challenge was to create a brand that could stand strong in its own right, but still fit within the Palmer Resources suite of companies.
Our key visual lead is a stylised molecular diagram of a Bentonite particle – Palmer Industrial Minerals' most common product. This pattern lends a consistent theme to all collateral, and reinforces the end uses of the product rather than the process in which it is mined.
The end result is a brand with a strong identity and unlimited flexibility in its application. The clean, professional lines and science-based aesthetic have positioned Palmer Industrial Minerals as suppliers of the highest quality minerals and leaders in their field.
Our solution includeD:
• Logo and brand design
• Vehicle signage
• Site signage
• Specification sheets
• MSD sheets
• Company profiles – case bound
• Company profiles - staple bound
• Sample boxes.