Lieber Pies

Promotional illustration

When Franz from The Fairlie Bakehouse approached us to to come up with a clever way to promote his world-famous Lieber Pies outside the traditional channels, our warped sense of humour jumped into overdrive.

Based on a suite of three tongue-in-cheek illustrations, we created a range of posters, t-shirts, tote-bags and tee-towels that allow fans to show their love of these unique-tasting pies in a fun way.

Our solution includeD:

• Concept
• Custom illustration
• Production management
• Print management.

Check out their website here: